Head of Marketing (Restaurant Chain)

Location
Discipline
Salary Negotiable
Job startdate

​Job Description :

• Manage marketing strategy and develop a comprehensive and aligned strategic marketing plan

• implement all marketing activities

• Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment

• Define and co-ordinate marketing programs for demand creation with operations team

• Utilize critical market and competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy for each product category

• Instigate product innovations to lead and capture market trends as well as support market demand

Qualification :

• Bachelor degree in marketing, international business or related field.

• At least 15 years in experience in marketing

• Fluent in English

• Expertise in Computer skills

• Good interpersonal and communication skills.

• Leadership skills.

• Analytical ability, presentation skills and self-motivated

• Able to work independently