Brand GM - Fashion Retail

Location
Discipline
Salary 130K
Job startdate

​Responsibilities :

• Provides source data for product line communications by defining product marketing communication objectives.

• Assesses market competition by comparing the company's product to competitors' products.

• Translate brand elements into plans and go-to-market strategies

• Manage a team of marketing people working on brand initiatives

• Lead creative development to motivate the target audience to “take action”

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Requirements :

• Proven working experience as Brand GM with good knowledge in fashion retail industry.

• Has a commercial mindset.

• Up-to-date with latest trends and marketing best practices

• Degree in marketing or a related field

• Excellent English communication skills (TOEIC 700+)