- Build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Plan and participate in the launch of new services and products which involve several different departments
- Brief the press and PR teams about new products
- Take part in presentations
- Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
- Review inventory levels and ensure product availability
- Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
- Use market research data to establish product pricing
- Create content such as case studies, videos, website copy and blog posts
- Speak and present about products to both external and internal audiences
- Test new goods and products
- Propose and keep within a budget
- Research competitor offerings
- Recruit and develop a team of product marketing executives
- Other duties as assigned.
Qualification
- Bachelor's Degree or higher in Marketing, Business Administration, or related field,
- Minimun 6 years of marketing experience in relevant field.
- Experience in managing team.
- Having strong communication, research, analytical and project management skills.
- Proficient in MS Office.
- Good command in English.
