Job Description:
- Develop and implement comprehensive marketing strategies specifically tailored to the audio and home appliance industry to achieve business objectives and targets.
- Conduct market research to identify consumer trends, preferences, and competitive landscapes within the audio and home appliance market.
- Collaborate with product development teams to understand product features, benefits, and specifications, and incorporate them into marketing campaigns.
- Plan and execute marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising, with a focus on promoting audio and home appliance products.
- Oversee the creation of marketing collateral, including product brochures, catalogs, advertisements, and website content, ensuring alignment with brand guidelines and messaging.
- Manage the company's online presence, including website management, search engine optimization (SEO), and social media marketing specific to audio and home appliance products to enhance brand visibility and engagement.
- Analyze marketing data and metrics to evaluate campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.
- Monitor and manage marketing budgets, ensuring resources are allocated effectively and campaigns are delivered within budgetary constraints.
- Develop and maintain relationships with industry influencers, media outlets, and strategic partners within the audio and home appliance industry to maximize marketing opportunities and coverage.
- Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
- Coordinate participation in industry trade shows, exhibitions, and events specific to audio and home appliances to showcase products, generate leads, and build brand reputation.
- Stay informed about industry trends, technological advancements, and competitor activities within the audio and home appliance market, and incorporate relevant insights into the company's marketing strategy.
Qualification Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field required; Master's degree preferred.
- Proven experience Over 5 years in marketing roles within the audio and home appliance industry, with a track record of successful campaign development and execution.
- Strong understanding of audio and home appliance products, technologies, and market dynamics.
- Excellent communication skills, both verbal and written, with the ability to convey technical concepts and features to non-technical audiences.
- Creative thinking and problem-solving abilities, with a keen eye for design and branding specific to audio and home appliances.
- Proficiency in marketing analytics tools, digital marketing platforms, and content management systems.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong leadership and management skills, with the ability to inspire and motivate a team.
- Experience with budget management and resource allocation.
- A passion for marketing and a commitment to staying up-to-date with industry trends and developments in the audio and home appliance market.
Contact Person:
Pannatat Saetlew
M: +66 97 919 3133
