Title: Commercial Director (200-300K)
The Commercial Director in healthcare, particularly one with experience in both ethical (prescription) and non-ethical (over the counter) products, as well as consumer products, would have a diverse set of responsibilities and experience.
The Commercial Director in healthcare with experience in ethical and non-ethical products plays a critical role in driving sales growth, managing customer relationships, and ensuring compliance with regulatory requirements. This role requires strong leadership, strategic thinking, and a deep understanding of both the healthcare industry and consumer behavior.
Responsibilities:
- Sales Strategy Development: Develop and implement sales strategies tailored to the healthcare sector, considering the unique regulations and market dynamics of both prescription and OTC products and medical devices. This includes analyzing market trends, competitor activities, and consumer preferences to identify growth opportunities.
- Team Leadership and Management: Lead and motivate sales teams responsible for selling ethical pharmaceuticals, OTC products, and consumer healthcare goods. Provide guidance, training, and support to ensure sales targets are met or exceeded.
- Key Account Management: Cultivate and maintain relationships with key healthcare providers, pharmacies, distributors, and retail chains. Negotiate contracts, pricing, and promotional agreements to maximize sales and market share.
- Regulatory Compliance: Ensure compliance with regulations governing the sale and marketing of pharmaceuticals and healthcare products, including FDA regulations in the United States or similar regulatory bodies in other countries. This includes overseeing the adherence to ethical standards in marketing and promotional activities.
- Product Launches: Lead the launch of new products, coordinating cross-functional teams including marketing, regulatory affairs, and supply chain to ensure successful market entry and adoption.
- Sales Performance Analysis: Monitor sales performance metrics such as revenue, market share, and sales growth. Analyze data to identify areas for improvement and develop action plans to address challenges and capitalize on opportunities.
- Customer Relationship Management (CRM): Implement and utilize CRM systems to track customer interactions, manage leads, and streamline sales processes. Leverage data insights to personalize sales approaches and enhance customer satisfaction.
- Budgeting and Forecasting: Develop annual sales budgets and forecasts, allocating resources effectively to support sales objectives. Monitor expenses and adjust strategies as needed to achieve financial targets.
- Cross-functional Collaboration: Collaborate with other departments such as marketing, finance, and operations to align sales efforts with overall business objectives. Provide input into product development, pricing strategies, and marketing campaigns based on market insights and customer feedback.
- Continual Learning and Development: Stay informed about industry trends, healthcare regulations, and advancements in sales techniques. Encourage professional development opportunities for sales team members to enhance skills and knowledge.
Skills and Requirements:
- Industry Knowledge: Deep understanding of the pharmaceutical and life science industry, including regulatory landscape, market dynamics, and healthcare trends.
- Sales Leadership: Proven track record in leading sales teams, driving revenue growth, and achieving sales targets.
- Business Acumen: Strong business development skills, strategic thinking, and ability to translate market insights into actionable plans.
- Customer Focus: Excellent relationship-building skills, customer-centric approach, and ability to understand and address customer needs.
- Communication: Effective communication skills, including presentation skills, negotiation skills, and ability to influence stakeholders.
- Analytical Skills: Data-driven decision-making, ability to analyze market data, sales metrics, and financial reports.
- Team Management: Experience in leading and developing high-performing teams, fostering a collaborative and results-driven culture.
- Adaptability: Flexibility to adapt to changing market conditions, regulatory requirements, and business priorities.
