APAC Product Manager (Home Appliance) @Chonburi

Location Chon Buri
Discipline Marketing
Job reference BBBH24329_1638338343
Salary 70,000-100,000 THB/Month
Job startdate
Consultant email jaru.s@manpower.co.th

Job Purpose:

  • Reporting to the VP Sales - Asia/Pacific/Latin America based in USA, the APAC Product Manager is responsible for the management of assigned product lines including the development of product marketing plans, managing product lifecycles, accountability for product performance and profitability, gathering and prioritizing product and customer requirements to define product roadmaps, competitive analysis, market intelligence and to work closely with Engineering, Regulatory, Sales, and Marketing departments to ensure revenue and customer satisfaction goals are met.


  • Establish short- and long-term objectives and strategies for assigned product lines.

  • Initiate, specify, justify and fully implement product introductions which will drive growth in revenue and profitability in the Region.

  • Monitor the overall performance of assigned product lines (volume, revenue, margin, inventory, SKU count, distribution and pricing).

  • Collect and leverage market and competitive intelligence as well as the business strategy work to evaluate the product and solution portfolio, identify gaps as much as rationalization opportunities.

  • Focus on "Market Pull" rather than "Technology Push" always starting with what the end customer, i.e. the user of laundry equipment really needs, and continuing with the other players in the segment-specific laundry value chain (e.g. owner, operator, investor, facility manager, and distributor)

  • Make changes to the product lines as needed via rationalization and/or extensions based on market insights. Manage the process from concept to reality, including sales and margin analysis, competitive and overall market analysis, product line extension and discontinuation recommendations, plan presentation to management teams and execution of approved changes. The execution requires working closely with various departments: Manufacturing, Accounting, Sales & Marketing, Regulatory, Engineering and other concerned.

  • Conduct competitive benchmarking for assigned product lines by gathering competitive intelligence and monitoring competitive actions.

  • Monitor activities of external influencers such as legislation, consumer groups, vendor innovations, technological advances, etc. which affect product design and/or use.

  • Communicate relevant product information to Sales, Engineering, and Marketing as needed. This includes new products and product extension and discontinuation communications.


  • Bachelor's degree in Marketing, Business Management or related field required.

  • Commercial experience to know Global markets. Strong financial acumen to understand margin implications on product level and drive margin improvements of the product/solution offering.

  • Minimum or equivalent of 2-3 years product management and new product development experience, preferably in laundry, appliance or another manufactured goods market segment.

  • Relevant experience in product design, testing or agency approvals.

  • Product and technology understanding "inside the box" (electrical and mechanical) as well as "outside the box" (technology enabled solutions and ancillary services).

  • Effectively establish, communicate and deliver product plans and strategies.

  • Possess strong project management abilities.

  • Ability to effectively interact with executive management.

  • Strong communication and time management skills

  • Analytical and problem-solving skills.

  • High Say/Do, ability to challenge the status quo and embrace change.

  • Ability to travel up to 30% of working time.

Interested candidates please send your application letter with resume, current and expected salary with contact details to:

Manpower Thailand - Eastern Seaboard Branch
143/165 Moo 12, T.Nong-prue, A.Banglamung Chonburi 20150
Tel. 033-135014 ext.3405 or 089-2739854
Attn: Ms.Jaru Sritin - Recruitment Consultant