Brand Manager (Snack, Food)

Location Thailand
Discipline Manufacturing Industrial
Job reference BBBH47745_1715072994
Salary Negotiable
Job startdate ASAP
Consultant email [email protected]

Position: Brand Manager


Job description:

  • Develop marketing initiatives to enhance brand presence, reinforce brand value, and drive sales in alignment with established targets.
  • Utilize consumer insights and market opportunities to ideate and implement strategies that align with the overarching business strategy and brand vision.
  • Formulate comprehensive yearly brand strategies.
  • Create diverse portfolio scenarios to proactively address anticipated market shifts and developments.
  • Establish measurement metrics for campaigns by using emerging and alternative channels.
  • Initiate advertising and promotional (A&P) strategies while effectively controlling budgets.
  • Maintain a strategic balance between investment and financial returns to ensure sustainable growth.

Job specification:

  • Bachelor/Master Degree in business/marketing field.
  • Years of experience in brand management, espiacially in snack, food, and FMCG industry.
  • English proficiency.
  • Able to travel abroad.
  • Computer literacy.