Director of Sale & Marketing (Fertility Business)

Job Description

1. Operation

• Streamlining marketing process to realize cost savings across the department.
• Analysing current marketing strategies and implementing changes.
• Measuring the success of marketing and creative campaigns across the business.
• Overseeing all marketing activities across the full marketing mix.
• Maximizing opportunities for online revenue generation through multiple channels.
• Assessing new marketing opportunities for generating business.
• Keeping up to date with industry and technological changes that impact the business.
• Overseeing the company's loyalty programmed and CRM activities.
• Ensuring the CRM and all marketing software is up to date and fit for purpose.
• Setting KPI's for marketing activities across the business.
• Overhauling the marketing department organizational structure.
• Working closely with other members of the board on company plans.
• Get deep insights into customer experiences across channels.

2. Collaboration with Patient Care Division

• Owning and hitting/exceeding annual sales target within assigned territory and accounts.
• Developing and executing strategic plan to achieve sales target and expand customer base.
• Building and maintaining strong, long-lasting customer relationships
• Developing roadmap and sales implementation (KPI)
• Develop market intelligence, segmentation, lead generation, sales force effectiveness, revenue retention, communication, product, prospecting, services, and budget.
• Create and measure focal metrics around the business such as conversion rates, user acquisition, satisfaction and renewal rates and engagement rates.
• Maintains PA job results by counselling and disciplining employees; planning, monitoring and appraising job results.
• Contribute to team effort by accomplishing related results as needed.

3. Collaboration with Marketing Division

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategy: including campaigns, events, digital marketing, and PR.
• Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Guiding the day-to-day activities of the marketing team.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of the competitive environment and consumer trends