E-Commerce & Digital Brand Manager - Fashion Retail

Location Bangkok
Discipline Marketing
Salary 70-90K
Job startdate

Location : Klongtoey

Responsibilities

• Built brand image and strengthen its character to set up the strong brand positioning in the market.

• Researched opportunities and trends to increase brand awareness within target audience.

• In charge of consumer communication utilized all obtainable database. Delivered strategic content through diverse channels and tools such as, newsletters, e-newsletters, SMS.

• Managed and monitored all social media channels including websites, Facebook, Instagram, Youtube, and Line@. Responsible for all SEO & SEM, UX/UI work and setting target for each month to reach a wider target audience.

• Planned media advertising strategies for all online and offline such as press releases, newspaper, magazines, billboards, posters, social media channels, websites, etc.

• Measured ROI for each digital marketing campaign.

• Developed content publishing schemes according to the quarterly sales plan. Organized all photo and video projects, including copy writing and proofreading.

• Supervised production teams to assure quality of any media to be used in the brand’s communication.

• Worked closely with agencies, stylists, photographers, makeup artists, bloggers, influencers and celebrities on a daily basis.

• Responsible for budget planning for yearly marketing department activities.

Qualifications

• Master's degree in marketing or business

• At least 7 years experience in management level of Digital Marketing or E-Commerce function.

• Having strong background with good knowledge in digital platform business trend.

• Deep knowledge of web design principles

• Ability to identify long term trends in data

• Great English communication skills

• Experience working with a content management system

• Strong project management skills