Job Description
· Build digital marketing roadmap with a strong understanding of the products, competition, industry, marketing goals and objectives.
· Design, execute and monitor sustainable Digital Marketing business model in Thailand by expanding ecosystem and distribution channel.
· Supervise digital communications plans with schedules, priorities, responsibilities, and briefs; identifying key influencers and channels that will increase online visibility and support business goals.
· Oversee our social media accounts and all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand presence and consistency.
· Supervise campaign optimization in accordance with the digital marketing strategies and technical changes of the digital landscape, and analyze overall campaign performance and industry data, in order to suggest new techniques to maximize campaign performance.
· Monitor competition and look for opportunities to improve online content, considering SEO and Google Analytics.
· Measure ROI and KPIs, and prepare budget, as well as prepare an accurate report on the overall performance of marketing campaigns for leadership team.
Qualification
· Bachelor Degree / Master Degree in Marketing or related field
· Extensive working experience in digital marketing leadership roles
· Strong understanding of how all current digital marketing channels function.
· Solid knowledge of online marketing tools
· Hands on experience with SEO/SEM, Google Analytics and CRM software.
· Leadership skill, Management skill