Position: Head of Sales & Marketing - Event & Concert Lighting Solution
Key responsibilities include:

Developing and implementing comprehensive marketing strategies to boost brand positioning among target customers such as event organizers, agencies, and artist management teams.
Creating marketing plans that stimulate sales growth and encourage repeat business.
Overseeing B2B market penetration strategies, engaging with corporate clients like producers, designers, and event agencies, while also managing broad B2C awareness campaigns for concerts and product launches.
Building and maintaining strategic partnerships with venues, booking platforms, and other service providers.
Leading and structuring sales and marketing teams, setting KPIs, and ensuring effective team performance.
Leveraging digital marketing tools and platforms, including Meta Ads, YouTube, SEO, LINE OA, and TikTok Ads, to maximize campaign reach and effectiveness.
Monitoring marketing expenses and analyzing ROI to ensure financial efficiency.
Adapting quickly to changing environments and managing projects under tight deadlines.
Driving business transformation initiatives, building new teams, and generating measurable revenue growth.

Qualifications:

Bachelor's degree minimum in Marketing, Communication, Management, or related fields; master's degree preferred (MBA or Master's in Marketing/Entertainment Management).
5 to 10 years of relevant experience in event management, production, or AV rental industries.
Strong knowledge of concert and event workflows including pre-production, onsite operations, and post-event reporting.
Demonstrated skills in marketing strategy, brand building, and customer engagement.
Experience in B2B and B2C market strategies tailored to event and entertainment sectors.
Established network with artists, music labels, producers, studios, or event organizers is a plus.
Proven ability to form business alliances and partnerships.
Effective leadership and team management capabilities.
Proficiency in digital marketing platforms and analytics tools.
Basic financial analysis skills related to marketing investments and revenue tracking.
Ability to learn rapidly, adapt to pressure, and work within tight timelines.
Experience in team transformation and revenue generation.