Manager, Brand Marketing

Location Thailand
Discipline Marketing
Job reference BBBH24938_1640758359
Salary Negotiable
Job startdate ASAP
Consultant email napak.d@manpower.co.th

Job Overview:
Develop and implement branding strategies to support established sales or market shares target and contribute to the achievement of our win battles.
Responsibilities and Duties:

  • Responsible for leading, developing and implementing: the brand strategy, VI system, market research, brand communication strategy and promotion strategy.
  • Responsible for driving branding development and campaigns & budgeting, brand share growth, volume growth and all key brand health tracking indicators.
  • Responsible for brand communications that cover both ASEAN & Thailand campaigns and new brand visual IDs for local through-the-line development and channel visibility.
  • Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer
  • Manage day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance
  • Proactively develop opportunities of brand cooperation, support the enhancement of brand images both physical and emotional
  • Work closely with Communication, Product Marketing and Sales teams to drive integration and execution of plans
  • Be the brand advocate through promoting and educating the internal audience on the brand initiatives, programs, values, attributes, etc.
    Qualifications:
  • Bachelor or Master degree or equivalent in Business, Marketing or Communications
  • At least 8 years' experience in brand management, preferably from the Automobile / FMCG / Electronic / Hospitality industry
  • Excellent communication skills (interpersonal / presentation)
  • Strong project management skills
  • Strong analytical skill
  • Excellent business acumen, good understanding of the market and all trade sectors
  • Good work ethics, proven success track record in brand development
  • Fluent English both spoken & written; Chinese capability preferred but not MUST