Job Description
- Brainstorming and developing ideas for Sales Promotional Campaign, Creative Marketing Campaigns and overall marketing efforts
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, events planning n etc.)
- Liase with external vendors to execute promotional events, and campaigns, including corporate gifts design and selection
- Collaborate with various functions to coordinate brand awareness, Sales promotional campaign and marketing efforts & projects
- Plan and execute BAP/BU Marketing initiatives to reach the target customers through appropriate channels (Social Media, EDMs, Inbound, Magazines, Exhibitions n etc.)
- Assist in analysing marketing data (campaign results, conversion rates, traffic n etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Create and execute Lead Generation Programs
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Coordinate involvement in conferences, exhibitions and marketing seminars
- Research, collect and analyse all kinds of main search engine (Google, Baidu, n etc.) ranking system and optimization rules, perform ongoing keyword discover, feedback to expand landing pages content needed for responsible markets, make suggestion for continuous improvement
- Responsible for Website update, site-core newsletters, online marketing, inbound marketing, corporate alignment, brochures & images, marketing planning, communication with external agencies (if needed) and provide full marketing support to the team
- Work closely with BAP MARCOM Team and Group for any Online marketing and communication initiatives
Requirements
- BSc / BA in marketing, Commercial marketing, communications or equivalent
- Proven experience as marketing specialist or similar one or more at least 3~5 years experience and trained in the 4 Ps Marketing with good experience in plan and implement sales promotional campaign.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, Social Media n etc.). Commercial awareness partnered with a creative mind, familiar with SEO ranking system n technology
- Good knowledge and experience in digital marketing is an added advantage
- Engineering product experience
- Demonstrate experience in marketing data analytics, tools and sensitive to Big Data environment, and various market research methods
- Solid computer skills, including MS office, marketing software (Adobe illustrator, Adobe creative suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Excellent analytical, communication, writing and presentation skills
- Ability to work well in a fast-paces, collaborative environment
- Good implementation skills and enthusiastic in Social Media, online marketing exposure and internet industry
- Good command of written and spoken English
- Have own car
