Marketing Manager

Key Responsibilities

• Design and implement marketing strategies and plans for designated product segments to meet both short-term and long-term business objectives in domestic and international markets.

• Partner with cross-functional teams to develop and execute cohesive marketing initiatives that enhance customer engagement.

• Track and assess brand performance metrics against targets, providing data-driven recommendations for improvement.

• Stay informed about industry trends and competitor activities; lead market research efforts to gather insights that drive effective marketing campaigns.

• Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment.

• Maintain consistent and aligned brand messaging across all communication channels and marketing activities.

• Mentor and support the professional growth of the marketing team, promoting a collaborative, innovative, and data-informed work culture.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.

• Over 8 years of experience in marketing, preferably within the FMCG sector.

• Strong background in marketing analytics and consumer behavior.

• Solid understanding of both traditional and digital media landscapes.

• Proven experience in new product development (NPD).

• Exceptional communication and interpersonal skills.

• Proven leadership capabilities with a focus on team building and collaboration.