Job description:

Develop and implement integrated marketing plans to promote wire screen products across digital and traditional platforms.
Analyze market trends, customer insights, and competitor activities to refine marketing strategies.
Manage digital campaigns including SEO, SEM, email marketing, and social media.
Oversee content creation for websites, blogs, and online product catalogs.
Monitor and optimize performance metrics (traffic, engagement, conversions).
Plan and execute trade shows, exhibitions, and industry events.
Develop print materials such as brochures, catalogs, and technical datasheets.
Coordinate with sales teams to support offline promotional activities.
Ensure consistent brand messaging across all channels.
Collaborate with product development and sales teams to align marketing with product features and customer needs.
Manage relationships with external vendors, creative agencies, and media partners.
Oversee production of marketing materials and ensure timely delivery.

Qualifications:

Bachelor's degree in Marketing, Business, or related field (Master's preferred).
5+ years of experience in B2B marketing, preferably in industrial or construction-related products.
Strong knowledge of digital marketing tools and analytics platforms.
Excellent communication, project management, and leadership skills.
Experience in the wire mesh, screen, or filtration industry is a plus.