Product Manager

Job Description

Marketing:

• Thoroughly study the contracts received from brand owners to summarize the advantages/disadvantages for management before signing agreements.
• Analyze the strengths/weaknesses of products, product advantages, brand positioning, and in-depth consumer information.
• Define the brand's growth direction and develop a comprehensive marketing strategy to make the brand highly popular in the market.
• Establish product pricing structures by analyzing cost variables for efficient cost management.
• Specify presentation formats, transform brand components into plans and strategies for market deployment.
• Develop strategies in collaboration with the marketing department, promote creative thinking, initiate brand recognition, and stimulate decision-making among the target audience.
• Establish performance indicators for efficiency, cost and pricing information, market application, and evaluate sales results against set targets.
• Measure and compile performance reports for marketing campaigns, profit and loss, and assess returns on investment and performance indicators.
• Research consumer needs, propose products aligned with consumer requirements, and control and oversee new marketing and advertising activities in progress.
• Monitor and control the brand's image communication through all distribution channels in line with the defined direction.
• Track public relations, check product distribution, and consumer reactions.
• Examine and monitor market trends, collect product information, and competitor activities to create competition strategies in the market twice a month.

Sales:

• Identify consumer groups, partners, distributors, and distribution channels in collaboration with the sales department.
• Manage and oversee distribution channel management, public relations, organize activities, and create an image at sales points to boost sales.
• Conduct and attend PSI meetings weekly to control inventory levels, accurately schedule product orders, and analyze market trends in collaboration with the sales department.
• Develop strategies in collaboration with the sales department, create campaigns that meet consumer needs, and conduct training on product usage for the sales and technical departments before market launch.
• International Business:
• Coordinate policies to enhance the product image with brand owners.
• Coordinate various plans with brand owners in meetings.
• Plan product orders, service-related spare parts, and other tasks related to brand owners.
• Verify import product costs to ensure the organization receives maximum benefits.
• Coordinate with international departments such as issuing purchase orders, tracking, problem-solving during the import process to ensure products arrive at the warehouse on time.
• Coordinate document work such as invoices, certificates, and other necessary documents for importing goods in collaboration with international departments.
• Coordinate with the returns department for defective products and reconcile claims with brand owners and international departments for payment.

General Tasks:

• Coordinate with the finance department to verify the accuracy of amounts payable to brand owners.
• Coordinate with the accounting department to access cost comparison information for marketing.
• Coordinate with the administrative department to access sales and inventory comparison information.
• Verify the accuracy of service department processes and timelines in providing services to consumers.
• Coordinate with other relevant departments to lead the organization in line with the direction and strategy of the brand.

Qualification Requirements

• Sales and marketing experience (both offline and online) and brand image creation for a minimum of 3 years. (Special consideration given if there is experience in a business related to the position.)
• Bachelor's degree or higher in Management, Business Administration, Marketing, or a related field.