Position: Marketing Communication Specialist
Location: Chatuchak, Bangkok
Department: Marketing

Key Responsibilities:
1. Strategic Marketing Communication

Plan and manage marketing communication strategies that align with target audiences in the industrial sector, including plant managers, engineers, and contractors.
Build a credible and professional brand image in the engineering and energy industry.

2. Content Marketing

Create technical articles, product updates, installation showcases, and technology insights for digital channels (website, Facebook, LinkedIn).
Manage and curate content in text, images, and video formats to be engaging and easy to understand.

3. Sales Support Materials

Develop marketing collaterals such as product catalogs, brochures, product datasheets, sales presentations, and proposals.
Design infographics that highlight key product features and benefits.

4. Digital Channel Management

Develop digital communication strategies across platforms like the company website, Facebook, LinkedIn, and YouTube.
Ensure content remains up-to-date and relevant to industrial target groups.
Create digital brochures, online banners, and visual assets that support brand messaging.

5. B2B Technical Content Development

Write articles, analysis pieces, and technical posts related to electrical systems, control systems, and industrial solutions.
Produce product and service introduction videos, case studies, and installation reviews tailored to B2B clients.

6. B2B Technical Marketing Activities

Plan and coordinate B2B events such as webinars, technical seminars, and exhibitions.
Collaborate with engineering teams to develop technical presentation content.

7. Performance Monitoring & Reporting

Use tools like Google Analytics and Facebook Insights to track and evaluate marketing performance.
Prepare monthly reports on digital channel growth and B2B campaign outcomes.

8. Corporate Branding & Image Building

Coordinate and prepare for corporate exhibitions, product launches, and industry seminars.
Develop and maintain relationships with industry partners and media.

9. Collaboration with Sales and Engineering Teams

Work closely with engineers and sales teams to understand technical aspects of products and translate them into market-friendly content.
Support sales efforts by developing credible marketing content and materials that reinforce brand value.

Qualifications:

Bachelor's degree or higher in Marketing, Communications, Mass Communication, Engineering, or related fields
Minimum of 5 years of experience in marketing communication (experience in industrial or engineering sectors is a plus)
Excellent written and verbal communication skills in both Thai and English
Proficient in basic graphic design tools such as Canva, Adobe Illustrator, Photoshop, and basic video editing tools
Strong understanding of B2B marketing, with the ability to simplify technical content into engaging messages
Creative, dynamic, and team-oriented personality
Strong organizational skills and the ability to manage marketing budgets and resources effectively
Background or strong interest in the energy, electrical, or engineering industry is preferred