Sales & Marketing Director (Golf and Travel)

Location Bangkok
Discipline Green Industries
Job reference BBBH48922_1719373930
Salary Up to THB200000.00 per annum
Job startdate
Consultant email [email protected]

Sales and Marketing Director in the Golf and Travel Industry (150-200k)

Strategic Planning and Execution

  • Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
  • Conduct market analysis to identify trends, opportunities, and competitive landscape.
  • Establish long-term and short-term sales and marketing plans.

Sales Management

  • Lead the sales team to meet or exceed sales targets.
  • Develop sales initiatives and programs to drive revenue growth.
  • Build and maintain relationships with key clients, partners, and stakeholders.
  • Monitor and analyze sales performance metrics and adjust strategies as necessary.

Marketing Management

  • Oversee the development and execution of marketing campaigns, both digital and traditional.
  • Manage the company's brand image and ensure consistent messaging across all channels.
  • Coordinate with product development teams to ensure alignment of marketing strategies with product launches.
  • Develop and manage marketing budgets, ensuring efficient allocation of resources.

Customer Relationship Management

  • Implement customer relationship management (CRM) strategies to enhance customer loyalty and retention.
  • Gather customer feedback and insights to improve products and services.
  • Coordinate with customer service teams to ensure high levels of customer satisfaction.

Digital Marketing

  • Oversee the company's online presence, including website, social media, and online advertising.
  • Implement SEO/SEM strategies to increase online visibility and drive traffic.
  • Analyze digital marketing performance and optimize campaigns based on data-driven insights.

Event Management

  • Plan and execute promotional events, trade shows, and golf tournaments.
  • Collaborate with event organizers, sponsors, and partners to maximize event success.
  • Ensure events align with the company's brand and marketing objectives.

Team Leadership

  • Recruit, train, and mentor sales and marketing staff.
  • Foster a collaborative and high-performance team culture.
  • Set clear performance goals and provide regular feedback and evaluations.

Reporting and Analysis

  • Prepare regular reports on sales and marketing activities, performance, and ROI.
  • Present findings and recommendations to senior management.
  • Utilize data analytics to guide decision-making and strategy adjustments.

Skills Requirements

Industry Knowledge

  • In-depth understanding of the golf and travel industry, including market dynamics and customer preferences.
  • Familiarity with global market trends and the ability to adapt strategies to different regions.

Leadership and Management

  • Strong leadership skills with a proven track record of managing and motivating sales and marketing teams.
  • Excellent project management skills, with the ability to handle multiple projects simultaneously.

Strategic Thinking

  • Ability to develop and implement strategic plans that align with business objectives.
  • Strong analytical skills to assess market conditions and identify growth opportunities.

Communication and Interpersonal Skills

  • Exceptional verbal and written communication skills.
  • Ability to build and maintain relationships with clients, partners, and internal teams.

Digital Marketing Proficiency

  • Knowledge of digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
  • Experience with web analytics tools (e.g., Google Analytics) to measure and optimize campaign performance.

Sales Acumen

  • Strong sales skills with a proven ability to close deals and achieve targets.
  • Understanding of sales processes and techniques, including CRM systems.

Creativity and Innovation

  • Ability to develop creative marketing campaigns and promotional activities.
  • Innovative mindset to stay ahead of industry trends and implement new marketing strategies.

Financial Acumen

  • Understanding budgeting, forecasting, and financial analysis.
  • Ability to manage marketing budgets and ensure cost-effective use of resources.

Customer Focus

  • Strong customer service orientation with a focus on meeting customer needs and expectations.
  • Ability to gather and analyze customer feedback to improve products and services.

Adaptability and Flexibility

  • Ability to adapt to changing market conditions and business priorities.
  • Flexibility to work in a fast-paced and dynamic environment.