Sales and Marketing Director in the Golf and Travel Industry (150-200k)
Strategic Planning and Execution
- Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
- Conduct market analysis to identify trends, opportunities, and competitive landscape.
- Establish long-term and short-term sales and marketing plans.
Sales Management
- Lead the sales team to meet or exceed sales targets.
- Develop sales initiatives and programs to drive revenue growth.
- Build and maintain relationships with key clients, partners, and stakeholders.
- Monitor and analyze sales performance metrics and adjust strategies as necessary.
Marketing Management
- Oversee the development and execution of marketing campaigns, both digital and traditional.
- Manage the company's brand image and ensure consistent messaging across all channels.
- Coordinate with product development teams to ensure alignment of marketing strategies with product launches.
- Develop and manage marketing budgets, ensuring efficient allocation of resources.
Customer Relationship Management
- Implement customer relationship management (CRM) strategies to enhance customer loyalty and retention.
- Gather customer feedback and insights to improve products and services.
- Coordinate with customer service teams to ensure high levels of customer satisfaction.
Digital Marketing
- Oversee the company's online presence, including website, social media, and online advertising.
- Implement SEO/SEM strategies to increase online visibility and drive traffic.
- Analyze digital marketing performance and optimize campaigns based on data-driven insights.
Event Management
- Plan and execute promotional events, trade shows, and golf tournaments.
- Collaborate with event organizers, sponsors, and partners to maximize event success.
- Ensure events align with the company's brand and marketing objectives.
Team Leadership
- Recruit, train, and mentor sales and marketing staff.
- Foster a collaborative and high-performance team culture.
- Set clear performance goals and provide regular feedback and evaluations.
Reporting and Analysis
- Prepare regular reports on sales and marketing activities, performance, and ROI.
- Present findings and recommendations to senior management.
- Utilize data analytics to guide decision-making and strategy adjustments.
Skills Requirements
Industry Knowledge
- In-depth understanding of the golf and travel industry, including market dynamics and customer preferences.
- Familiarity with global market trends and the ability to adapt strategies to different regions.
Leadership and Management
- Strong leadership skills with a proven track record of managing and motivating sales and marketing teams.
- Excellent project management skills, with the ability to handle multiple projects simultaneously.
Strategic Thinking
- Ability to develop and implement strategic plans that align with business objectives.
- Strong analytical skills to assess market conditions and identify growth opportunities.
Communication and Interpersonal Skills
- Exceptional verbal and written communication skills.
- Ability to build and maintain relationships with clients, partners, and internal teams.
Digital Marketing Proficiency
- Knowledge of digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
- Experience with web analytics tools (e.g., Google Analytics) to measure and optimize campaign performance.
Sales Acumen
- Strong sales skills with a proven ability to close deals and achieve targets.
- Understanding of sales processes and techniques, including CRM systems.
Creativity and Innovation
- Ability to develop creative marketing campaigns and promotional activities.
- Innovative mindset to stay ahead of industry trends and implement new marketing strategies.
Financial Acumen
- Understanding budgeting, forecasting, and financial analysis.
- Ability to manage marketing budgets and ensure cost-effective use of resources.
Customer Focus
- Strong customer service orientation with a focus on meeting customer needs and expectations.
- Ability to gather and analyze customer feedback to improve products and services.
Adaptability and Flexibility
- Ability to adapt to changing market conditions and business priorities.
- Flexibility to work in a fast-paced and dynamic environment.
