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Public Persona Workshop

Course Overview

Given today’s media landscape, more and more brands are putting their executives at the forefront to communicate directly to their customers—it is critical for those in upper management positions to communicate with the media fluently. The Public Persona Workshop is designed to prepare every participant with tools and frameworks to both craft and deliver their narrative in any situation. The course will be conducted in Thai.

Recommended Participants

This workshop will be the most beneficial to those who frequently communicates with the media and members of the press, or even those who are responsible for the company’s various communication outlets.

Expected Outcome

The workshop lasts two days and the participants can expect to learn the two halves of communication: narrative and delivery. The first day of the workshop is focused on working with participants to develop narratives using a framework that applies to both personal branding and corporate communications. The second day is all about engaging the audience and using delivery techniques to ensure a good impression and understanding of the message. The 2-day workshop is taught by instructors with extensive media and corporate communications experience.

What you wil gain:

  • Utilize principles of narrative design to tell a compelling story

  • Leverage narratives as a part of modern corporate identity

  • Leverage Strengths to become a highly effective communicator

  • Learn to quickly engage and establish rapport with any audience

  • Handle the media and members of the press in any situation

Lead Instructors

Bon Jakobsen - Executive Media Coach

With nearly two decades of experience, Bon is a seasoned media coach, certified Strengths coach, and the top talent in public speaking coaching. 

Montri Bootnak - Senior Executive Coach

Montri has advised executives from many of the world’s biggest multinational companies, helping them shape their personal branding and career strategies.

Chayuti Chetsandtikhun - Learning and Development Manager

With over 6 years in program development and communications, Chayuti has extensive experience as a curriculum designer, facilitator and keynote speaker.

​Date, Time, and Venue

  • Date: November 21-22, 2023

  • Time: 9:00 AM - 4:00 PM

  • Venue: Hyatt Regency Bangkok Sukhumvit

For more information and reservations, please contact: [email protected], 065-350-9974

Registration Form - Public Persona

To see full text of the Terms and Conditions, click here:

​To see full text of the Personal Information Consent Letter, click here: