Brand Manager
Leading company in Mom and Kids Business (Big Trading Company)
Responsibilities:
- Develop brand strategies in all dimensions to create marketing activities, public relations plans to build brand awareness, and increase sales as per set goals.
- Plan product launch activities and conduct marketing activities in the short, medium, and long term.
- Plan advertising media, both offline and online, to create brand/product/service awareness.
- Manage sales channels, design support media, and design promotional activities for each channel.
- Responsible for creating and reviewing advertising materials and verifying the accuracy of artwork, text, and advertising images for use in various media and channels.
- Develop marketing campaigns to support product profitability analysis to enable products to be competitive.
- Coordinate internally and externally to increase sales channels, co-promotions, and expand new sales channels for the company.
- Monitor and analyze market trends, consumer insights, competitor movements, and adjust marketing strategies to stay competitive, presenting ideas to management.
- Collect and compile data analysis and prepare monthly marketing plans for management presentation.
- Monitor and evaluate the implementation of planned activities.
- Perform other duties as assigned by superiors.
Job Specifications:
- Bachelor's or Master's degree in Marketing, Management, or related fields.
- Proficient in marketing planning and presentation skills.
- Strong communication and coordination skills with management and all units within and outside the organization.
- Good interpersonal and responsible personality with high work ethic.
- Ability to develop teams towards professionalism.
- Honest, dedicated, and committed to maximizing benefits for the organization.
- Flexible in work and able to work under pressure.
- Passion for learning and updating new business trends, and able to analyze competitors well.
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