Marketing Communication Manager
Salary: 50k - 80k, if any above this range please let me know to discuss.
Workday: Mon-Sat (WFH on Sat) 8 am. - 5 pm.
Workplace: Salaya Nakornprathom
JD:
- Develop Marketing Strategies: Create comprehensive marketing strategies and plans to promote our energy drink brand, aligning with overall business objectives and market trends.
- Planning: Collaborate with internal and cross-functional teams to develop annual and quarterly marketing plans, setting clear objectives, timelines, and deliverables.
- Brand Management: Oversee brand positioning, messaging, and consistency across all marketing communications to strengthen brand awareness and equity.
- Campaign Development: Conceptualize, plan, and execute integrated marketing campaigns across various channels including digital, social media, traditional advertising, events, and sponsorships. Coordinate and liaise with external agencies and advertising media producers to ensure objectives are met within specified timelines.
- Content Creation: Develop engaging and compelling content for marketing materials, advertisements, social media platforms, and websites to attract and retain customers.
- Public Relations: Manage relationships with media partners and PR agencies to generate positive media coverage and enhance brand reputation. Oversee and optimize the creation of effective online advertising media, keeping pace with current trends, and expanding online communication channels to reach popular audiences.
- Digital Marketing: Lead digital marketing efforts including social media marketing, email campaigns, influencer partnerships, and SEO/SEM strategies to drive online engagement and sales.
- Market Research: Conduct market research and analyze consumer insights to identify opportunities for growth and innovation within the energy drink market. Gather and analyze data, compile monthly reports for presentation to management.
- Budget Management: Develop and manage marketing budgets effectively to optimize spending and maximize ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree is a plus.
Proven experience (5+ years) in marketing and communications roles within the related industry. - Direct experience in online channels such as websites, marketplace platforms, E-commerce, FB /Line, Search Engine, and Google Tools.
