Marketing manager
Job Requirements and Responsibilities:
● Gather information (e.g. client's size, needs, and business plans), approach and negotiate with partners in the financial and CFD trading markets
● Develop client specific pitches, make presentation and responsible for closing the deal/complete the contract by analyzing market strategies, deal requirements and financial information
● Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met
● Content planning for a variety of audiences that is consistent with the brand on social media platforms
● Measure and analyze performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
● Identifies trends and insights and optimizes spend and performance based on the insights as well as competitor's marketing
● Collaborates with internal teams to meet customer needs Experience
Requirements:
● Bachelor's or master's degree in marketing or a related field
● At least 2 years of work experience in partnership or business development in Financial field
● Good network in the finance or other related industry ( Banking, Investment, Insurance etc. ) is preferred
● Experience in Hubspot CRM
● Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
● Solid knowledge of ad serving tools and social listening tools
