Marketing Manager [Cable wired factory]

Key Responsibilities:

* Develop and implement comprehensive marketing strategies aligned with business goals.

* Conduct market research to identify trends, customer needs, and competitive landscape.

* Manage branding, product positioning, and communication strategies.

* Plan and execute marketing campaigns across digital, print, and trade channels.

* Collaborate with the sales team to generate leads and support customer acquisition.

* Organize and participate in industry trade shows, exhibitions, and customer events.

* Oversee the creation of marketing materials such as brochures, product catalogs, and technical datasheets.

* Manage the company's website, social media presence, and digital marketing efforts.

* Monitor and report on marketing performance metrics and ROI.

* Coordinate with external agencies, designers, and vendors as needed.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, Engineering, or related field.

* Minimum 5 years of experience in marketing, preferably in manufacturing or industrial sectors.

* Strong understanding of B2B marketing and technical product promotion.

* Excellent communication, project management, and analytical skills.

* Proficiency in digital marketing tools, CRM systems, and Microsoft Office Suite.

* Ability to work independently and collaboratively in a fast-paced environment.

* Knowledge of the cable/wire industry is a strong advantage.

Preferred Skills: * Experience with SEO/SEM, Google Analytics, and social media advertising. * Familiarity with AutoCAD, technical drawings, or engineering documentation. * Multilingual abilities (e.g., Thai and English) are a plus.