Job Summary:
We are a growing restaurant business dedicated to providing exceptional dining experiences. To further expand our reach and customer base, we are looking for a talented B2C Online Marketing Specialist to lead our marketing initiatives across digital or another media channels.
Job Responsibilities:
- Develop and execute B2C online marketing strategies that promote our restaurant through various digital platforms (social media, email marketing, SEO/SEM, and online advertisements).
- Implement marketing campaigns that align with the CEO's business vision and plans, ensuring growth in customer engagement and restaurant revenue.
- Manage and monitor performance across digital channels, identifying trends and optimizing strategies to achieve key performance indicators (KPIs).
- Collaborate with internal teams to create content and promotions that appeal to our target audience and enhance the customer experience.
- Use data-driven insights to assess campaign performance and make recommendations for continuous improvement.
- Monitor competitors and market trends to ensure our strategies stay ahead of industry standards.
- Report directly to the CEO on campaign outcomes, performance metrics, and growth strategies.
Job Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field.
- 5 years of experience in B2C online marketing, preferably in the restaurant, hospitality, or food & beverage industries.
- Proven track record in developing and executing successful marketing strategies that drive business results.
- Strong knowledge of social media platforms, Google Ads, SEO/SEM, and email marketing tools.
- Excellent communication, analytical, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with data analysis and performance metrics to guide decision-making.
