Senior Manager, Strategic Marketing - Feed Business

Senior Manager, Strategic Marketing - Feed Business
Location: Bangkok, Thailand
Responsibilities:

• Develop and implement long-term marketing strategies to support business growth and market expansion.
• Analyze market trends, customer behaviors, and competitive landscape to identify strategic opportunities.
• Provide strategic insights and clear briefs to creative and marketing teams to align campaigns with business goals.
• Lead new marketing initiatives, pilot programs, and regional campaigns; analyze outcomes and refine strategies accordingly.
• Collaborate with cross-functional teams to develop and evaluate product and business plans.
• Monitor technological trends and regulatory changes that may impact current and future product lines.
• Evaluate campaign effectiveness using data analytics to optimize future marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• Minimum 5 years of experience in strategic marketing or consulting in strategy-related projects.
• Strong analytical, communication, and presentation skills.
• Proven ability in leadership, cross-functional collaboration, and driving data-informed strategies.
• Proficient in Microsoft Office; comfortable working with market data and reports.
• Conversational-level English proficiency.
• Willingness to travel for market research and field assessments, both domestically and internationally.