Senior Marketing Manager (Sport Retail)

Location ยานนาวา
Discipline สินค้าอุปโภคบริโภคและการค้าปลีก
Job reference BBBH45433_1707301549
Salary THB180000.00 - THB200000.00 per month
Job startdate ASAP
Consultant email [email protected]

Job Responsibilities

  • To lead the marketing team in planning and implementation of strategic marketing plans for the brand / company monitoring of marketing budget and expenses, oversee all aspects within the various internal divisions - Retail Marketing, Digital Marketing, CRM, Visual Merchandising and Graphic Design.
  • Monitoring of marketing budgets and expenses to ensure expenditures are within budget.
  • To effectively oversee on all planning and execution of marketing campaigns, events and activities for the brand to drive brand awareness and sales contribution.
  • Analyse and monitor all campaigns executed to provide insights for business opportunities and prepare campaign reports to ensure program performance.
  • Track and manage expenses to ensure ROI and activities are executed according to budget plans.
  • Collaborate and to secure partnerships with strategic business partners eg shopping malls, banks, telcos on cross promotions, reward programs, sponsorships and relevant partnerships including events.
  • Liaison across internal divisions and relevant department functions such as Merchandising, Project, E-commerce, Sales and Operations ensure marketing campaigns and ideation are executed with alignment with campaign and product launch period.
  • Liaison and negotiation with external parties for example the media for media buys, relevant agencies, mall landlords, potential brand partners, vendors and to build a strong network to establish brand recognition.
  • Monitor & mentor team by providing training, guidance & coaching.


  • Bachelor's degree in marketing / communications / PR / Business.
  • Minimum experience year min 10 years, experience in retail or sports preferred.
  • Skill of Strategic Planning, Problem solving and critical thinking, communications and presentation and negotiation skills.
  • Self-motivated and able to manage multiple and complex tasks in a fast-paced and challenging environment.
  • Good oral and written communication.
  • Meticulous, strong analytical and problem-solving skills
  • Strong bias for action and results-oriented.
  • Ability to prioritize and work proactively and independently.
  • English language proficiency.